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Do you have a PR issue…or an operational issue?

Jul 1, 2016 | No Comments
Do you have a PR issue…or an operational issue?

Clients, oftentimes try to remedy operational issues with PR. It is important for communicators to fully understand the situation before giving counsel and advice. And, just because a client wants something or a particular action does not mean they are right.

Leaders are judged in how they react

May 25, 2016 | No Comments
Leaders are judged in how they react

It seems there have been a state of public firings here lately. From an outsider’s perspective, there is a case to be made that none of the firings have been handled well.

End of An Era for Amtrak’s AEM-7 Locomotives

May 20, 2016 | No Comments
End of An Era for Amtrak’s AEM-7 Locomotives

An icon of Amtrak’s operations in the Northeast will soon be relegated to the history books.

Content

/ˈkäntent/ noun

Substantive material used to express one’s narrative or perspective that can be created in a number of mediums, such as written or visual. It can be published across multiple channels to reach disparate audiences.