Clients, oftentimes try to remedy operational issues with PR. It is important for communicators to fully understand the situation before giving counsel and advice. And, just because a client wants something or a particular action does not mean they are right.
It seems there have been a state of public firings here lately. From an outsider’s perspective, there is a case to be made that none of the firings have been handled well.
Substantive material used to express one’s narrative or perspective that can be created in a number of mediums, such as written or visual. It can be published across multiple channels to reach disparate audiences.